THE BRIEF

Smart Automation wanted a clear and engaging explainer video to introduce their new platform, CoEfficient, to both developers and senior management. The aim was to showcase how CoEfficient simplifies and streamlines code validation before launch.

OUR APPROACH

To create an accurate and compelling video, we immersed ourselves in understanding CoEfficient’s features through detailed product demos and discussions with the Smart Automation team. This close collaboration allowed us to translate technical aspects into accessible visuals and messaging.

THE PRODUCTION

The final video combines straightforward explanations with dynamic visuals to clearly communicate how CoEfficient works and the benefits it delivers. The content was designed to engage diverse audiences, from technical users to business leaders.

THE OUTCOME

The explainer video provides Smart Automation with an effective tool to introduce CoEfficient confidently to the market, supporting product launches and marketing efforts with clear, professional storytelling.

DELIVERABLES

• Animated explainer video

• Clear breakdown of product features

• Multi-purpose content for website and social channels

READY TO SIMPLIFY YOUR MESSAGE?

If you have a complex product or service that needs clear, engaging storytelling, Treefrog is here to help you communicate with impact.

Get in touch to start your video journey.