If your audience doesn't understand your product, then chances are, they won't buy it. They need to have a clear understanding of not only what your product is and does, but why they need it and how it will improve their life.

But what is the best way to explain your product in an informative and engaging way? That's exactly what this blog is going to explain.

A technology product explainer video showing an electronic device hovering and rotating in a circle over a flat electronic pad

VIDEO IS MORE ENGAGING THAN TEXT

We’re living in an era where people consume a lot of information on the internet. From blog posts to tutorials, it’s tough to make your content stand out from the crowd. Using video production for product explainers ensures higher engagement rates because videos are more memorable and interesting than text. Video is a more personal way to showcase your product’s features and benefits. It helps in catching and keeping the viewers’ attention longer, thus increasing the chances of a call-to-action being interacted with.

The fact that videos are twice as likely to be shared than any other type of content (Wyzowl) just goes to show how much more engaging video truly is than things like articles, photos and different types of static content.

Partnered with the statistics that show 54% of consumers say that video is the content type they like to see the most (Hubspot), you start to get a clearer picture as to why we are bombarded with so much more video today than ever before.

The power of visual storytelling is often overlooked by busy businesses, but the benefits are unparalleled.

VIDEO CREATES TRUST AND AUTHENTICITY

A screenshot of a video clip product explainer for a carbon capture and sequestration technology.

Product explainers deliver information about your product’s features in an easily understandable way. People tend to believe in what they see and hear, and a video provides both visuals and audio, easily digestible information.

Consumers are more likely to trust and perceive the video’s content as authentic if it’s narrated by a person rather than reading endless product descriptions.

Additionally, videos can help showcase the brand’s personality, which in turn humanises the business and makes potential consumers all the more likely to become a returning loyal customer.

IMPROVES SEARCH ENGINE OPTIMISATION (SEO)

Video has a higher chance of appearing on the front page of SERPs (Search Engine Results Pages) compared to text. Search engines give preference to video content when indexing websites. Many successful businesses have reported higher click-through rates (CTR) on video thumbnails than plaintext snippets.

This means that incorporating a product explainer video on your website, social media, or YouTube channel can help drive more traffic to your website, increasing your brand’s visibility and online presence.

COST EFFECTIVE CONTENT:

an image showing an upwards facing arrow with coins surrounding it. To the left is text stating "90% of marketers say video had helped them increase leads"

While video production may seem costly, it’s a one-time investment that can benefit your business long-term.

These videos are often ‘evergreen’ content and can be cut up, edited and reshared almost endlessly, serving as lead generating and customer-connecting that returns on it’s investment over and over and over again.

Product explainer videos are shareable on social media channels or via a link in a company’s email signature. With wider outreach, videos can lead to higher customer engagement, which, in turn, can boost sales.

VIDEO ENCOURAGES SOCIAL SHARING AND EASY ACCESSIBILITY

A big blue social sharing icon. To the right of the share button is text stating that videos are twice as likely to be shared than any other content.

In the age of social media, videos are highly shareable and can reach a broad audience within seconds. Product explainer videos that are engaging can go viral quickly and are often shared among friends on social media.

Not only that, but videos can also be easily accessed on customers’ smartphones or tablets at any given time. This means that your product explainer videos can be viewed by customers whenever and wherever they want, making it easy for them to learn about your product.

Videos on social media also help you to stand out from the crowd and eclipse the competition. With so much content being shared on a daily basis, fun and engaging videos help to break up the same monotonous content, and viewers often land on videos and stick with them.

CONCLUSION:

Video production has become an imperative tool for businesses to connect with their audience and increase conversions. By producing a product explainer video, businesses can showcase their product’s features and benefits in an innovative and exciting way.

With higher engagement rates, enhanced trust, and authenticity, SEO benefits, and wider reach, videos have become an essential part of any business’s marketing strategy.

Therefore, businesses should invest in video production for a robust digital presence, create brand awareness, and ultimately, drive more sales.

If you’re interested in having a simple no obligation discussion to decide whether a video piece for your product release or explainer is right for you then get in touch with us here.

WHY YOU SHOULD USE VIDEO CONTENT FOR PRODUCT EXPLAINERS