ETA Green Power - Growing Together, as One Global Team
THE BRIEF
Following the success of the International Women’s Day video, ETA commissioned Treefrog to produce a compelling video that celebrates their global unity and collaborative spirit under the theme “Growing Together, as One Global Team.”
The aim was to visually communicate ETA’s commitment to teamwork, diversity, and innovation across their international operations.
OUR APPROACH
To capture the essence of a unified global workforce, we focused on authentic storytelling through interviews, workplace footage, and dynamic scenes of cross-team collaboration. Our approach was to balance professional polish with genuine human moments that reflect ETA’s inclusive culture.
As always, we started by inviting some of the ETA team down into Treefrog HQ to discuss their requirements, expectations, and finer details, we then sat down and brainstormed our ideas to ensure the end video reflected exactly what the client was looking for.
THE PRODUCTION
Filming took place across several ETA offices throughout Hethel Innovation’s Engineering Centre, blending footage from different areas of the business to showcase their interconnectedness. We integrated interviews with key personnel alongside vibrant team activities to create an engaging narrative that highlights ETA’s core values.
On the same day, we captured all interviews with the team, as well as any B-roll and additional exciting material that we noticed on the day. When all was captured and done, we packed away our equipment and headed back down to our office to start the post-production magic.
Utilising our go-to editing favourites such as Premiere Pro, Artlist, Frame.io, and WeTransfer, we made a final video not only that we were proud of, but that the ETA could be proud of too.
THE OUTCOME
The finished video serves as a powerful internal and external communication tool, reinforcing ETA’s identity as one cohesive team working towards shared goals.
As the video is still being used to help ETA with their recruitment drive and showcase the values and beliefs behind the company we are still awaiting exact details on the analytics and responses, but we hope to see it boost their overall marketing ROI.
DELIVERABLES
Brand video reflecting global teamwork and culture
Interview segments with leadership and staff
LET’S TELL YOUR TEAM’S STORY
Looking to capture the spirit of your organisation and build connection through video, or maybe to supplement your own recruitment drives?
Contact Treefrog to craft your narrative with authenticity and impact.
