In the latter part of 2023, Hethel Innovation entrusted the Treefrog team with a captivating and significant endeavour. Our mission? To craft a concise video lasting 2-3 minutes, shedding light on the advantages of cultivating seaweed in East Anglia. Moreover, we were tasked with narrating the collaborative efforts of numerous businesses united in this project, however, we saw scope for a more impactful piece. We worked closely with Hethel Innovation and concluded that a longer video would be more beneficial in helping them to achieve their goals, they agreed, and the rest was history. We travelled to filming locations all across East Anglia and worked with UEA, Hethel Innovation, Norfolk Seaweed, CEFAS and Biotechnica to create the finished piece.