HOME ENERGY HUB NORFOLK

Creating a trusted digital platform to help Norfolk residents make their homes warmer, more energy efficient and cheaper to run

When the Norfolk Climate Change Partnership set out to create a new digital platform that would help residents understand home energy improvements, funding opportunities, and retrofit technologies, they launched a competitive public sector tender to find the right delivery partner.

Following a comprehensive procurement process, Treefrog was selected to deliver the project, recognising our integrated approach to branding, website design, content creation and video production.

Working closely with stakeholders from across Norfolk's local authorities, we developed Home Energy Hub Norfolk from the ground up. From creating the project's name and visual identity to designing and building the website, producing educational content and filming homeowner case studies, our team delivered a complete digital communications platform designed to inform, educate and inspire homeowners across the county.

Today, Home Energy Hub Norfolk provides residents with trusted, impartial advice, helping people make more informed decisions about improving the comfort and energy efficiency of their homes.

ABOUT THE PROJECT

Home Energy Hub Norfolk was developed on behalf of the Norfolk Climate Change Partnership to become the county's central online destination for trusted guidance on improving home energy efficiency.

Rather than promoting individual products or installers, the platform provides impartial advice designed to help residents understand their options, access funding opportunities, and make informed decisions about improving their homes.

Because the platform would serve thousands of residents with varying levels of knowledge and confidence, every aspect of the user experience had to prioritise clarity, accessibility, and trust.

THE CHALLENGE

Energy efficiency can be a confusing subject.

Heat pumps, insulation, solar panels, battery storage, grants, retrofit assessments, and funding schemes all involve technical language that many homeowners have never encountered before.

The challenge wasn't simply presenting information online. It was translating complex subjects into content that felt approachable, trustworthy and genuinely useful.

Alongside this, the project required collaboration with multiple stakeholders across Norfolk's local authorities, ensuring information remained accurate while maintaining a consistent voice and user experience throughout the website.

OUR APPROACH

Designing a platform around people, not technology

Before any design work began, we carefully planned how residents would interact with the platform.
Instead of organising information around technologies, we developed intuitive user journeys based on the questions people naturally ask.

Examples included:

  • I want to make my home warmer

  • I want to reduce my energy bills

  • I want renewable energy

  • I need financial support

  • I'm not sure where to start

This user-first approach helped transform what could have been an overwhelming collection of technical information into a simple and engaging online experience.

BRANDING AND IDENTITY

Creating a brand people could immediately trust

As a completely new initiative, Home Energy Hub Norfolk required a strong visual identity that felt impartial, welcoming, and credible.

Treefrog created the project name, logo, and supporting brand identity, establishing a consistent look and feel that would be recognised across the website, printed materials, video content, and future marketing campaigns.

Rather than feeling corporate or overly technical, the branding was intentionally designed to feel approachable and community-focused.

WEBSITE DESIGN AND DEVELOPMENT

Building an accessible WordPress website for a diverse audience

The website was designed and developed in WordPress, providing the flexibility required for future expansion while allowing content to be easily managed by the project team.

Accessibility played a central role throughout development, ensuring residents of all ages and technical abilities could confidently navigate the platform.

Key considerations included:

  • Mobile-first responsive design

  • Clear navigation

  • Logical information architecture

  • Fast loading pages

  • Accessible layouts

  • Easy-to-understand content

  • Strong calls to action

Every page was built around helping users find answers quickly, regardless of where they entered the website.

VIDEO PRODUCTION

Bringing real residents’ experiences to life

Alongside the website, Treefrog produced a comprehensive collection of video content to help build trust and encourage engagement.

This included homeowner case studies, educational videos, and programme introductions that allowed residents to hear directly from people who had already improved their homes.

Authentic storytelling plays a vital role in public sector communications. By allowing real homeowners to share their experiences, the project became significantly more relatable than relying on written guidance alone.

PHOTOGRAPHY AND VISUAL CONTENT

Supporting every page with original photography

Professional photography was captured throughout the project to ensure the platform reflected real homes, real people and genuine improvements taking place across Norfolk.

Using original imagery rather than generic stock photography helped reinforce the credibility of the initiative while creating a more engaging experience for visitors.

CONTENT STRATEGY AND COPYWRITING

Creating an extensive library of educational content

One of the largest elements of the project involved producing comprehensive educational content covering every major aspect of home energy efficiency.

Treefrog researched, structured, and wrote content explaining topics including:

  • Air Source Heat Pumps

  • Solar PV

  • Battery Storage

  • Loft Insulation

  • Cavity Wall Insulation

  • Solid Wall Insulation

  • Roof Insulation

  • Ventilation

  • Funding Opportunities

  • Grants

  • Eligibility

  • Home Energy Advice

  • Frequently Asked Questions

Rather than writing for industry professionals, every page and print document was carefully produced using straightforward language that homeowners could confidently understand.

THE DELIVERABLES

A fully integrated public sector communications project

Unlike many digital projects that focus on a single discipline, Home Energy Hub Norfolk brought together multiple specialist services into one cohesive delivery.

Treefrog provided:

  • Brand Strategy

  • Naming

  • Logo Design

  • Brand Guidelines

  • Website Design

  • WordPress Development

  • UX Design

  • Information Architecture

  • Copywriting

  • Educational Content

  • Video Production

  • Photography

  • Case Study Production

  • SEO Foundations

  • Accessibility Best Practice

THE RESULT

A trusted digital resource for Norfolk homeowners

Today, Home Energy Hub Norfolk provides residents across the county with a single destination for impartial advice, practical guidance and educational resources relating to home energy efficiency.

By combining thoughtful user experience design, clear copywriting, engaging video content, and an approachable visual identity, the platform helps residents feel more confident when exploring ways to improve their homes.

The project demonstrates how effective digital communication can simplify complex subjects, improve accessibility, and increase engagement within large-scale public sector initiatives.

WHY THIS PROJECT MATTERS

Home Energy Hub Norfolk represents exactly the kind of integrated project Treefrog loves delivering.

Rather than simply building a website, we helped create an entire digital ecosystem designed to educate, inform, and inspire positive action.

By combining branding, strategy, website design, content creation, video production and photography under one roof, we were able to deliver a consistent experience across every stage of the project.

Whether we're working with local authorities, charities or commercial organisations, our approach remains the same: understand the audience first, communicate clearly, and create digital experiences that genuinely make a difference.

SELECTED VIDEOS

THE CLIENTS

NORFOLK COUNTY COUNCIL

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NORWICH CITY COUNCIL

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SOUTH NORFOLK COUNCIL

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BRECKLAND COUNCIL

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BROADLAND COUNCIL

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GREAT YARMOUTH BOROUGH COUNCIL

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BOROUGH COUNCIL OF KINGS LYNN AND WEST NORFOLK COUNCIL

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NORTH NORFOLK DISTRICT COUNCIL

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NORFOLK COUNTY COUNCIL . NORWICH CITY COUNCIL . SOUTH NORFOLK COUNCIL . BRECKLAND COUNCIL . BROADLAND COUNCIL . GREAT YARMOUTH BOROUGH COUNCIL . BOROUGH COUNCIL OF KINGS LYNN AND WEST NORFOLK COUNCIL . NORTH NORFOLK DISTRICT COUNCIL .

Looking to Deliver a Similar Project?

If you're planning a public sector campaign, educational platform, or large-scale digital communications project, we'd love to hear about it.

Whether you need branding, website design, content creation, video production or a complete end-to-end solution, Treefrog can help transform complex information into engaging digital experiences that people genuinely use.