Philips Professional Displays - FootAsylum Case Study

THE BRIEF

PPDS wanted to showcase their LED screen installations at the Footasylum flagship store on Oxford Street, highlighting how their technology enhances the retail environment and customer experience.

Having already established a long-standing relationship with the team, Philips Professional Displays reached out to Treefrog to find out if we were available, how much we’d charge and most importantly, our ideas on how we could best reflect the innovative and exciting vibe of FootAsylum’s flagship store in the heart of London.

OUR APPROACH

To capture the impact of the digital displays, we filmed on location inside the busy flagship store, combining detailed product shots with interviews. We worked alongside and collaborated with a PPDS LED sales representative and a Footasylum representative to share insights on the partnership and the benefits of the installation.

As always, we arrived on location 30 minutes before we were scheduled to begin filming, which allowed us to fully set up all of the equipment and to take a look around the store to isolate key shots and scenery.

The team are constantly calculating how to make our clients’ videos ‘pop’ as much as possible both on the day and in post-production.

THE PRODUCTION

The shoot involved dynamic footage of the LED screens in action, alongside candid interview segments that explain the project’s goals and successes.

Our team ensured a smooth filming process amid the retail environment’s hustle and bustle, capturing interviews with both FootAsylum and Philips, as well as genuine reactions and real-time interactions with the products.

THE OUTCOME

The resulting case study video delivers a clear, engaging story about how PPDS’s digital signage solutions drive innovation and customer engagement for clients like Footasylum.

It’s a versatile asset for PPDS’s marketing and sales efforts and will likely be used to maintain existing relationships as well as to be incorporated into other marketing material assets to result in more sales with other prospects in the retail industry.